About QUOC

QUOC is dedicated to crafting high-performance cycling footwear that seamlessly blends comfort, style, and functionality. As a fast-growing brand with a global community, we are looking for a Head of Brand & Creative to shape how QUOC looks, feels, and shows up across every touchpoint. This role will lead brand identity and creative direction across campaigns, product launches, collaborations, and brand experiences, ensuring a consistent and distinctive visual language as QUOC continues to evolve.

Key Responsibilities

• Own and evolve QUOC's brand identity and visual guidelines, ensuring consistency across all channels while allowing the brand to adapt to new categories, collaborations, and opportunities.
• Lead creative direction for campaigns, product launches, collaborations, and brand initiatives, from initial concept and moodboards through to final execution across print, digital, ecommerce, and retail.
• Develop creative briefs for photographers, videographers, designers, and other creative partners, and oversee art direction on set or remotely.
• Review and approve key brand assets across campaigns, social media, paid creative, packaging, retail, and other customer touchpoints.
• Lead major brand projects, including campaigns, website redesigns, brand book development (digital and print), video production, event materials, exhibition booths, and physical brand spaces.
• Work closely with the Product, Marketing, and Design teams to ensure creative work reflects QUOC's positioning and product vision.
• Mentor and support designers and other members of the team, encouraging strong concept development and design quality across all external outputs.
• Maintain a high standard of creative craft and ensure QUOC's visual identity remains distinctive, coherent, and recognisable as the brand grows.

Skills and Qualifications

• Proven experience in brand identity, creative direction, or art direction, ideally within premium consumer, fashion, sports, or lifestyle brands.
• Strong creative judgement and a contemporary visual sensibility, with a clear understanding of what makes a brand distinctive, relevant, and culturally connected.
• Naturally plugged into cycling, sport, fashion, design, and wider culture, with a strong instinct for emerging trends and what feels current.
• A hands-on designer as well as a director: you can take an idea from concept to finished, production-ready artwork yourself, not only brief and guide others.
• A compelling portfolio demonstrating distinctive graphic design and brand work across campaigns, digital, print, and physical experiences.
• Experience briefing and directing photographers, videographers, designers, and external creative partners.
• Strong project management skills, with the ability to manage multiple creative projects from concept through to delivery.
• A strategic thinker with a hands-on approach and excellent attention to detail.
• A confident communicator and collaborative team player, able to guide creative work and give constructive feedback.

Requirements

• 4–6+ years of graphic design and art direction experience, and ready to step into a lead role shaping a brand.
• A conceptual and technical portfolio showing proven campaign thinking, advanced typography, strong layout, and high attention to detail.
• Advanced use of Adobe Creative Suite (especially Photoshop, InDesign, and Illustrator) and Figma.
• A love of the outdoors and sport, ideally cycling.
• This is a remote role, but you must be based in a time zone that allows regular working overlap with both the UK and Taiwan (roughly GMT to GMT+8).

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This is an opportunity to shape the creative direction of a growing global cycling brand and help define how QUOC is experienced around the world.

To apply, please apply with your CV, Portfolio and Cover Letter to bonnie@quoc.cc.