I'm a London-based Irish designer with over a decade of agency and consulting experience, working across brand identity, visual systems, and creative strategy. Currently working at Droga5, previously at the likes of Pentagram, Mother Design, Koto and Youtube Creative Studio. At Droga5 I lead design work for global clients, most recently a large-scale rebrand for a major European financial institution, developing the full visual language from strategic platform through to campaign execution. My practice sits at the intersection of rigorous craft and conceptual thinking. Over the years I've built identities, visual systems, and brand narratives for clients ranging from early-stage ventures to multinational organisations. As a mentor, I work best with students and designers who are serious about the quality of their output and career trajectory, people who want to close the gap between what they can see and what they can make. Whether you're finding your visual voice, developing your portfolio, or navigating the jump from execution to strategy, I can help you think more clearly and work more deliberately. I'd especially like to work with ethnic minorities and BIPOC audiences.

Hey! ✨ I’m Gemma, a Freelance Creative Project Manager, Designer & Client Lead with 10+ years experience working in the creative industry. With a background in art direction and design, I’ve collaborated with international clients including Adobe, Essen International, Stradivarius, Most Studios, Söderhavet and Lundgren+Lindqvist. Fueled by a love for structure (and a touch of healthy OCD), I am the bridge between clients and creatives, managing everything from briefs and budgets to communication, last-minute changes, and team coordination – always aiming for a smooth, clear and enjoyable process for everyone. Having spent most of my career as a freelancer, I deeply understand the challenges that come with it: from finding clients and defining your voice to making strategic decisions and growing when you’re your own boss. That’s why I’ve created these mentorships: to help fellow freelancers and creatives gain clarity, build confidence, and develop practical strategies to thrive, both creatively and professionally.

David Schwen is a Brooklyn-based creative director currently leading a multi-disciplinary design team at PepsiCo, where he manages the Pepsi brand. Renowned for his strengths in ideation, David drives innovative, creative solutions across packaging, branding, and digital campaigns, contributing to high-profile initiatives like Super Bowl Halftime Show Campaigns, the recent Pepsi rebrand, and collaborations with cultural icons such as Shaq and Bad Bunny. Before stepping into his current leadership role, David built a diverse career working at top agencies such as Mono, Carmichael Lynch, and Target, where he honed his skills in branding, visual identity, and marketing strategy. He also founded Dschwen, a creative design studio specializing in crafting award-winning digital content for Fortune 500 brands, known for creating authentic, consumer-driven work that redefined traditional advertising. David’s career is marked by multiple Cannes Lions and other industry accolades. He has spoken at prominent events, including 99U, AIGA, and the HOW Conference, and his expertise has been recognized in an interview with TIME Magazine. He believes in the transformative power of design, consistently striving to create work that is both innovative and inspiring.