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Build an Outstanding About Page

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4 hours

Class:

Introduction

Overview

Fresh off our deep dive into case studies, let's shift our focus to another key element of your portfolio: the 'About Page'. 📣 It's probably the second most important page (and often times undervalued). It’s not just a bio, it is about showing your story, your brand and what makes you unique. ♟️ We’ll help you to stand out from hundreds of other applicants. Therefore we've put together a detailed guide, complete with tips, common mistakes to avoid, and inspiring examples.

Lesson 01

About Page Structure

An effective About page strikes a balance between professionalism and personal touch. It should provide a clear picture of who you are, what you do, and WHY you do it. Your About Page is a chance to connect with your audience on a deeper level, showcasing not just your skills but your journey, your values, and your vision. Here’s how to lay the foundation:

❶ Introduction: 👉 Start with a compelling hook that captures your essence. Briefly introduce yourself, highlighting your professional title and your area of expertise.
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❷ Professional Background: 👉 Detail your journey in the creative field. Discuss your education, significant projects, and any accolades or recognitions you've received. This builds credibility and showcases your experience.
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❸ Personal Insight: 👉 Share a bit about your personal interests, inspirations, or philosophies. This helps humanize your profile and makes you more relatable.
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❹ Visual Elements: 👉 Include a professional photo and align it with your brand. Make it memorable! Check our top examples for more inspiration here.

‼️‼️ Wait But there is more... We have gathered more tips as well as mistakes to avoid in our presentation below. 👇

Lesson 02

Don't sleep on SEO

An About page is a dynamic component of your portfolio that should evolve alongside your career. 🔍 To enhance its visibility on search engines (which you should not neglect) you need to integrate relevant keywords naturally into your text, following SEO best practices. Tools like Yoast SEO can guide you in optimizing your content effectively.

🔗 Link your social media profiles to make it easy for visitors to connect with you and follow your ongoing work - a simple advice, some designers don't follow (often times we see broken links to social profiles...) Also consider using AI ✏️ writing tools, like ChatGPT or even Grammarly or Hemingway Editor to refine your writing, but make it authentic personal and yours at the same time! AI won't do the whole work for you.

PS: 👉 Ahrefs is a good tool for keyword ranking and research!

Lesson 03

No lesson 3 today - jump straight into homeworks 👇

Your Deepdive:

Your Homework:

Homework

Draft Your About Page Content

✏️ Write a draft of your About page. Start with a brief introduction, add a detailed professional background, and include personal insights that reflect your personality. Share your initial drafts in our Slack Group for community feedback, and don’t hesitate to reach out to your mentor for personalized advice.

Start homework

Homework

Collect Visuals and Inspiration

Browse a dozen of about pages and gather inspiration - Browse Awwwards or click on our 🔗 link for suggestions. Choose a professional photo and layout that represents you as a brand. Ensure all visuals are high quality and align with the overall tone of your About page.

Start homework

Homework

Research your keywords!

Research 👀 SEO keywords and Integrate them into your About page without compromising the natural flow of your text. Add links to your social media profiles.

Start homework

Discuss:

Discussion

Research your keywords!

Research 👀 SEO keywords and Integrate them into your About page without compromising the natural flow of your text. Add links to your social media profiles.

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Build an Outstanding About Page

Overview

About Page Structure

‼️‼️ Wait But there is more... We have gathered more tips as well as mistakes to avoid in our presentation below. 👇

Don't sleep on SEO

No lesson 3 today - jump straight into homeworks 👇

Your Deepdive:

Your Homework:

Draft Your About Page Content

Collect Visuals and Inspiration

Research your keywords!

Discuss:

Research your keywords!

Ask for help, share your progress! You're not alone in this.

Connect with hundreds of Makers + Mentors to chat

Company

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