The Social Game

Crafting your Social Media strategy

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5 hours

Class:

1

Introduction

Overview

We can’t stress enough how much impact a strong online presence can have on shaping your successful career. 🚀 Crafting a strategic social media strategy is not just an option—it's the key 🔑 to unlock new opportunities and propelling your creative journey.

It's your stage, your marketing and your gateway to networking and clients. Let's start by finding the platforms that fits you best.

Lesson 01

Selecting the right platforms

Not all social media platforms are created equal, especially for creatives. It's essential to select platforms that best showcase your work and reach your target audience. ✨

Instagram is pretty much a must for visual designers, while LinkedIn is crucial for networking with other professionals (by the way a lot of creatives underestimate the power of Linkedin!) But don't sleep on X either (formerly Twitter) 🗯️ if you are someone who is very engaged and likes to share short stories and updates frequently. And then there is TikTok - not for everyone but probably the best tool to go viral 📣.

We'll discuss the strengths and user demographics of various platforms to help you make informed decisions about where to invest your time and energy. Consider factors like the type of media you produce, the audience you want to reach, and the kind of engagement you're looking for. 👁️

Lesson 02

Setting the right expectations

If you are someone who gets discouraged because your audience is not growing as fast as you wish ✨ - don't even bother to start. If you think you can do this once a week and that's enough - please forget it. →→ Consistency is key and Content is king in the world of social media (Now more then ever.)

👉 For creatives, this means developing posts that not only showcase your work but also tell your story. In the upcoming lessons we'll cover strategies for creating engaging content that resonates with your audience, including tips on storytelling, visual aesthetics, and consistency. We'll also explore tools together. 🚨 But before all of that here are Top 5 mistakes Creatives do on social media to calibrate your expectations! 

Lesson 03

No Lesson 3 today, focus on the both above. 👆

Your Deepdive:

Your Homework:

Homework

Determine primary social channels

Determine your primary social channels and create (professional) accounts if you haven't already. If you're already active, document your current follower numbers as a baseline. 👉 Your career vision board can be a valuable tool for this.


Start homework
Homework

Critically Review Your Social Channels

Take a close look at your existing social channels. 👀 Seek honest feedback from peers in our Slack channel and from Mentors. Consider your niche and conduct research on how others present themselves. Follow accounts that inspire you for fresh perspectives - take screenshots - take notes and study others!

Start homework
Homework

Read the top 5 Mistakes

Read about the main mistakes we see related to designers on social media so you can learn and avoid repeating the same mistakes

Start homework

Discuss:

Discussion

Read the top 5 Mistakes

Read about the main mistakes we see related to designers on social media so you can learn and avoid repeating the same mistakes

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