Start by defining what your brand stands for. 👉 Think about your strengths, passions, and the unique approach you bring to your work. Ask yourself what differentiates you from others in your field. Is it your innovative design approach, your attention to sustainability, or perhaps your expertise in a specific design niche? 🌟

Maybe you aren't there yet as you are just starting out.💡Think who you want to be, do a deep dive on yourself, but also which designers you admire and why. Think about your target audience too. You need to have a clearer understanding and build these foundations first.

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Your design philosophy is a critical part of your brand. It influences how you approach projects and solve design problems. Reflect on past projects and identify common themes or approaches that define your work.

Are you more focused on functionality, or does aesthetic dominate your designs? Perhaps, sustainability in design is your passion? ⚡️ For a deeper understanding of how to articulate your design philosophy, explore this article from the Interaction Design Foundation.

Create an inspiration board that visually represents the ideas and values you want your brand to embody. 📌 Collect images, color schemes, typography, and any designs that resonate with your brand vision. This board will serve as a visual reference and guide as you develop your brand. Start with Research, by using Pinterest, Savee, MyMind, Designspiration, Behance, Dribbble or your Instagram feed. Each of these allow you to create boards to gather inspiration. ✨

What you should typically look for is not just inspiration of a new logo but think widely - your social media presence, your portfolio, your profile image and profile banners, project thumbnails, print collateral or anything that you can think of that will elevate you as a design professional. ✨

⚠️ Even look at things like communication - how do you write captions (1st vs 3rd person, serious or funny...), how you want to engage with your audience and what you will share with them (ie live content?) - Don't forget to think about what makes you unique and how can you stand out from the crowd. 💥

Spend the necessary time to dive deep and learn from established professionals.