Think of your Instagram profile as the front door to your professional world. It needs to invite people in and tell them who you are at a glance. Start with a bio that's not only catchy but clear about what you do and what you offer—think of it as your mini-pitch.

Use relevant keywords that potential clients might use to find someone like you. Choose a profile picture that represents your brand, whether it’s a logo or a professional headshot - make it look good and stand out 👀 Switch to a business account for access to analytics and promotional tools, which are invaluable for growing your presence.

🌟 Organize your highlights like a portfolio, categorizing them into projects, testimonials, and behind-the-scenes content. For a deeper dive into profile optimization, check out this guide from Hootsuite on Instagram optimization. 👇

Your content is what will keep people coming back to your profile. Develop a mix that showcases your projects, your creative process, and bits of your personal journey but also you as a BRAND. 🌟 Use:

👉 Posts for high-quality images of your work with stories behind them.

👉 Stories for daily updates and interactive content.

👉 Reels for engaging, quick clips that show your creative flair in action.

Dive into Instagram’s features to maximize your engagement. Use Stories for real-time engagement, Reels to tap into new audiences. Don’t overlook Instagram Live 🔴 ; it’s perfect for workshops or live Q&A sessions, making your profile an interactive hub. Regularly check your Instagram Insights to understand what works and refine your strategy.

You need to turn your Instagram into a business account so you have gain full insights on metrics. 📈 Monitor your success regularly, focusing on metrics like engagement rates, reach, and follower growth.✨

Use this data to refine your content types, posting times, and engagement strategies. Often overlooked by creatives, metrics don't lie and will show what to improve and double down on.