Crafting your Brand

Implementing & Maintaining Your Brand Identity

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3 hours

Class:

3

Introduction

Overview

Now that you've crafted a stunning visual identity, it's crucial to implement it consistently across all your branding materials and maintain that consistency as your brand evolves.

Today we'll guide you through the process of applying your visual identity effectively and establishing guidelines to ensure it remains cohesive over time. 🚀 Let's dive into making your brand visually compelling and recognizable everywhere it appears.

Lesson 01

Applying Your Visual Identity Across Platforms

Consistent application of your visual identity across all platforms is key to building a strong brand presence. We'll show you how to effectively roll out your new visual elements across various mediums. 💥

Update your website, social media profiles, and digital ads with your new logo, color scheme, and typography. Ensure that the digital application is pixel-perfect and responsive across devices. 💻

Tools like Figma can help you preview and adjust layouts for different screen sizes. Apply your visual identity to business cards, letterheads, packaging, and any other physical branding materials. Consider the quality of printing and materials to ensure your colors and designs are accurately represented. Services like Moo or Vistaprint offer high-quality printing options that can match your brand's colors and design specifications. 💡

PS: Regularly review all platforms and materials to ensure visual consistency. Small discrepancies can dilute your brand identity.

Lesson 02

Create your Brand Guidelines

You can even go as far as developing your own personal design / Identity styleguide. Brand guidelines are essential for maintaining the consistency of your visual identity as your brand grows. ⚡️

It could be especially helpful if you are looking to scale your brand across multiple channels and usecases. 🎨 Brandpad is a great example and a tool to create professional styleguides. But you can go simpler and define yours inside Figma (make sure to do it the professional way and leverage the power of Figma's libraries and styleguide functions. 😎

Lesson 03

Monitoring & Updating Your Identity

As your brand evolves, so too might your visual identity. ✨ Monitor the effectiveness of your visual identity and make updates when necessary. 👀 Schedule regular check-ins to review your visual identity to assess its effectiveness and relevance. Consider whether changes in market trends or company direction necessitate a refresh.

Collect feedback from customers, employees, and industry peers about your visual identity especially after rolling it out and running with it for some time. 👁️ Gather insights! If updates are needed, plan and execute them carefully to maintain the integrity of your brand. Communicate changes clearly to all stakeholders to ensure a smooth transition. 💪

Your Deepdive:

Your Homework:

Homework

Digital Branding Update

Revise your website and social media profiles to incorporate your new visual identity. ⚡️

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Homework

Draft Brand Guidelines

Create a draft of your brand guidelines that includes detailed instructions on the use of each element of your visual identity. 🎨 Include visual examples for clarity.

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Homework

Collect Feedback

Design a survey to collect customer feedback on your visual identity. 👉Analyze the results to identify areas for improvement.

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Discuss:

Discussion

Collect Feedback

Design a survey to collect customer feedback on your visual identity. 👉Analyze the results to identify areas for improvement.

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