We the Makers

The Social Game

Mastering LinkedIn for Creatives

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4 hours

Class:

Introduction

Overview

LinkedIn isn't just for suits and corporate climbers; it's a goldmine for creatives like you, looking to network, showcase your skills, and unlock new opportunities. 🤝 We'd even argue that it is as important as Instagram, if not more!

We'll help you to transform your LinkedIn profile into a magnet for potential collaborators, clients, and employers. Let's dive into optimizing your profile, crafting engaging content, and networking like a pro. 🔗

Lesson 01

Optimize your LinkedIn Profile

Let's start with your LinkedIn profile — it's your professional front porch! It needs to be inviting and reflective of your unique talents. ✨ Craft a headline that's not just your job title but a headline that makes people want to know more about you. Your summary is your chance to tell your story: who you are, what you do, and why you do it so well - also think of keywords here.

Make it personal AND professional. And don't forget a professional photo (YES THIS IS IMPORTANT 🚨) that shows you mean business but also showcases your personality. 👉 For a deeper dive into making your LinkedIn profile stand out, check out our presentation below, that also include profile examples to get you inspired. LinkedIn’s optimization tips are noteworthy too.

Lesson 02

Create Engaging Content

Content on LinkedIn for creatives isn’t just about sharing; it’s about engaging and establishing your thought leadership. 🚀 Share insights into your creative process, write about trends that excite you, blogs that have features you, or discuss a project challenge you turned around.

⚠️ This isn't just posting — it's contributing to a conversation and positioning yourself as an expert in your field. But here's the thing: Make it a habit and post frequently (you can use Metricool to schedule contant) 📆 But also engage with others' content too. 🗯️ A thoughtful comment can be just as powerful as a post. In our presentation below, we have gathered inspiring posts from Erik ( also a former Mentor on We the Makers) to see how others are doing it!

Lesson 03

Networking and Engagement Strategies

Networking on LinkedIn is about quality, not just quantity. 🤝 It’s about building relationships that matter. Personalize your connection requests with a note about why you want to connect, and always follow up. ✉️ Join groups where your target audience hangs out, and don't just lurk—participate.

🗯️ Share your thoughts, ask questions, and be active. Without being active it's again useless. That's the harsh truth. 👁️🗨️ You can also use LinkedIn’s search features to find creatives working in companies you admire or even find potential clients. Just don’t be shy about reaching out. Remember, every big opportunity starts with a simple connection.

Your Deepdive:

Your Homework:

Homework

Profile Optimization Exercise

Give your LinkedIn profile a complete makeover. 🌟 Update your headline to catch attention, craft a compelling summary, and choose a profile picture that shows your professional side. Organize your experiences to highlight your most impressive projects.

Start homework

Homework

Content Strategy Development

Plan a week's worth of posts for LinkedIn. Mix it up with articles, project highlights, and insightful comments on industry news. 📆 Schedule these to ensure you stay active and visible throughout the week.

Start homework

Homework

Engagement and Networking Task

Identify and join at least three LinkedIn groups relevant to your field. 💥 Actively participate in discussions and connect with at least five professionals who could help move your career forward. Customize each connection request to make a great first impression.

Start homework

Discuss:

Discussion

Engagement and Networking Task

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💬 ACCELERATOR CHAT

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Mastering LinkedIn for Creatives

Overview

Optimize your LinkedIn Profile

Create Engaging Content

Content on LinkedIn for creatives isn’t just about sharing; it’s about engaging and establishing your thought leadership. 🚀 Share insights into your creative process, write about trends that excite you, blogs that have features you, or discuss a project challenge you turned around.

Networking and Engagement Strategies

Your Deepdive:

Your Homework:

Profile Optimization Exercise

Content Strategy Development

Engagement and Networking Task

Discuss:

Engagement and Networking Task

Ask for help, share your progress! You're not alone in this.

Connect with hundreds of Makers + Mentors to chat

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