We like to use a content calendar for all our social media platforms. 📆 It helps you plan out when and what to post, ensuring a balanced mix of content types that resonate with your audience. Start by mapping  key dates that are relevant to your brand —like product launches or important events—and plan themed content around these dates. 👀

🛠️ Tools like Notion or Trello offer an intuitive way to visualize your content schedule with cards and lists, while Google Calendar can be used to set reminders for regular posting. Here’s a guide on creating a content calendar that can help you get started.

Scheduling tools are a lifesaver for maintaining a consistent presence on social media without needing to be online 24/7. 🚀 Platforms like Buffer and Hootsuite allow you to schedule posts across multiple social media channels from a single dashboard.

👉 But our personal cheaper and more powerful go-to Scheduler is Metricool ✨, which has cool extra features like Autolists or detail Insights across all platforms. It even allows you to track and compare to competitors.

Set up your account, and try scheduling posts at different times and days to determine when your audience is most active. 👉 Here’s a step-by-step tutorial on using Metricool to optimize your posting schedule. But let's be real - it is better to publish certain content directly like Instagram Stories or Tiktok videos as scheduling tools have some limitations and restrictions.

Creating 👁️ eye-catching content consistently can be challenging. Therefore we use a combination of Figma (for designing graphics for posts), Canva (for Stories and Reels mostly), and sometimes even Adobe Spark. When it comes to video editing 🎬, Canva is okay for simple animationsand editing, but our main video editing tool is 🌟 Capcut (for reformating videos, adding captions, changing video ratios etc). We use After Effects only for specific motion graphics.

👉 Experiment with these tools to create posts & reels that align with your brand’s aesthetic. Check out our presentation below to see more details on how we use content creation tools ourselves. 👇