Principal Designer

Job Description

Course Studio is on the hunt for an experienced Principal Designer to help creators connect with their audiences through best-in-class design and product development. This role is key to what we do, blending brand, web, and digital product design to create impactful online presences and ways for influencers and creators to monetize their knowledge.

We’re looking for someone who’s passionate about design and gets how crucial it is for building trust and engaging audiences. You should be comfortable with both big-picture strategy and hands-on design work, making sure every touchpoint delivers a cohesive and compelling brand experience.

As our Principal Designer, you’ll lead the charge in creating brand, web, and product experiences for luminaries such as Esther Perel, Colin & Samir, Shan Boodram and Sophia Amoruso. Building relationships with these people and allowing them to trust in our recommendations.

We’re a remote company based in Canada, and we welcome candidates located between PST and EST timezones for this role. Depending on the candidate, we're open to working with someone on a longer-term contract. Most of our clients are in North America, providing a dynamic and collaborative work environment.

Core responsibilities

Leading the strategic direction of new and existing branding projects within the creator economy and education space, including:

  • Facilitating input and requirement gathering workshops with clients
  • Conducting competitive research and analysis on related brands
  • Establishing brand strategy in the form of mission, vision, values, personality, etc.
  • Defining potential visual directions in the form of moodboards

Executing the design of brand deliverables, including:

  • Designing core visual identity elements — logo, typography, color, etc.
  • Designing supporting brand elements — iconography, illustration, image treatments, etc.
  • Contextualizing brand in example applications — website, marketing materials, physical goods, etc.
  • Defining motion guidelines and principles as it relates to the brand

Designing best-in-class web experiences for our clients:

  • Planning website/platform architecture and user journeys in the form of sitemaps and diagrams
  • Defining user experience and content structure for key pages and flows using block/wireframes
  • Setting compelling art direction through divergent design explorations in Figma
  • Designing screens and flows to a high level of visual polish with a constant focus on creating usable and delightful experiences that feel differentiated
  • Adding rich interactivity and motion to design deliverables through prototyping in Figma and Principle
  • When needed, building quality front-end experiences for websites using Webflow

Evolving the design discipline and service offering at Course Studio, including:

  • Helping our internal team grow by providing feedback on in-process work and sharing knowledge and skills
  • Contributing to our burgeoning internal design system, Textbook
  • Working with the sales team to help scope and plan approaches to new projects and work for existing clients
  • Participating in retros to identify opportunities for improvement in our process and delivery
  • Vetting and onboarding contractors and FT employees when needed, as the team grows

What we’re looking for

  • 7+ years of design experience, ideally in an agency setting
  • A portfolio that exhibits strong strategy and quality execution across a range of project types — brand, web, product
  • Confidence in leading discovery exercises, workshop activities, and sprint reviews
  • Comfort in working on your own or in a team, communicating directly with stakeholders and collaborating with other designers
  • Strong communication skills and ability to articulate your design rationale to colleagues and clients alike
  • Proficiency with tools like Figma, Webflow, and Fram
  • Desire for feedback and continuous growth for you and your teammates
  • Bonus — Motion design skills and experience

What we offer in return

  • The chance to play a part in the genesis and evolution of important creator brands, such as Esther Perel, Colin & Samir, Shan Boodram and Sophia Amoruso
  • The opportunity to work closely with experienced design leadership and get dedicated growth support
  • Agency to mold your own process and team over time
  • Competitive compensation (Salary Range: $150-200k CAD)*
  • Unlimited paid time off for vacation, sick days, and personal time as needed. We actively encourage team members to make use of this time-off policy
  • Flexible working hours and remote-friendly culture
  • Extended health care benefits for Canadian employees

*As an organization headquartered in British Columbia, we’re required to post the salary range if the position to be filled locally. This range may be higher or lower for candidates based outside of BC, and actual pay will take into account the candidate’s experience and competencies.

How to apply

Apply on Course Studio's website

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Course Studio
Visit WebsiteApply now
Vancouver, Canada (Remote)
Salary Range
$150 - 200k CAD
Job posted:
July 8, 2024
Application deadline

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